Masks and figures for sale outside the arena.

While the máscara (mask) is an integral part of lucha libre, not every wrestler wears one. Many begin their career as an enmascarado (masked wrestler) but will be unmasked at some point in their career. This usually happens in a special bout that results in one wrestler losing their mask. In fact, luchas de apuestas (matches with wages) are a big part of the show. Here are just a few examples:

máscara contra máscara = mask vs. mask
máscara contra cabellera = mask vs. hair
máscara o cabellera contra retiro = mask or hair vs. career